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Roundtable: A guide to global brand strategies

MIP, in association with Finnegan Henderson, invited three brand owners as well as lawyers from the US, China and Germany to discuss how to protect and manage brands internationally. Topics covered included famous marks, new types of marks, the Madrid Protocol, transliterations and other means of protecting brands


JN: Could you tell us a little bit about your approach to trade mark protection internationally? What size of portfolio do you have, what are your key brands, which markets are most important?

LH: At Harley-Davidson our entire portfolio...

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