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The 10 trade mark topics to watch


Brand protection is in flux. Technological and cultural trends driven by the internet and social media are bringing new challenges, while political developments such as Brexit pose their own problems. At this time of change, we have identified 10 key topics around the world that trade mark owners need to be on top of. By Michael Loney, James Nurton, Natalie Rahhal and Shaun Tan

1. Counterfeiters are getting social

A big shift is taking place among online counterfeiters. They are increasingly looking towards social media to sell goods.

At Managing IP's Luxury Brand and Retail Forum in New York in April, Dwayne Perry, senior...


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