Customising and personalising brands
In the penultimate article in our series by MARQUES members, Nicoletta Galizia shares some examples of customisation and personalisation of brands, and provides tips for trade mark owners
Brand owners have long forged personal connections with
consumers by offering products customised to their particular
tastes. Today, a number of brand owners offer a different kind
of customisation: custom branding. What differentiates these
offerings from the custom-made products of...
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