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Customising and personalising brands


In the penultimate article in our series by MARQUES members, Nicoletta Galizia shares some examples of customisation and personalisation of brands, and provides tips for trade mark owners

Brand owners have long forged personal connections with consumers by offering products customised to their particular tastes. Today, a number of brand owners offer a different kind of customisation: custom branding. What differentiates these offerings from the custom-made products of...


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RT @BirgitC: @ManagingIP Most of choc disputes centre around unconventional TMs, i.e shapes, colours and how the consumer recognises brands…

Aug 17 2017 03:03 ·  reply ·  retweet ·  favourite
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So why are there so many trademark disputes over chocolate? (Toblerone, Kit Kat, Lindt, M&Ms, etc)? Answers, please! https://t.co/NzGjBmWfma

Aug 17 2017 02:59 ·  reply ·  retweet ·  favourite
ManagingIP profile

RT @IP_STARS: For those who need detailed analysis of the issues in Germany (& #UPC criticisms), here are 4 articles to read: (1) https://t…

Aug 17 2017 11:01 ·  reply ·  retweet ·  favourite
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