Korea’s catch phrase makers turn to trade marks
A catch phrase on a popular TV show has been registered as the first catch phrase sound mark in Korea. How do other countries in Asia approach similar sound marks?
Korean comedians are known for their signature catch
phrases. The strong association by the public with popular
comedians has even driven companies to hire voice impersonators
to mimic the catch phrases of comedians for commercials. This
has motivated the first...
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