Brand protection getting harder as online markets expand – MarkMonitor report
Marketing decision makers globally believe online protection will become increasingly difficult in the next few years but only 64% of companies report having a strategy in place
Online brand enforcement has long been a big challenge for
many IP holders. But according to brand protection firm
MarkMonitor, it’s going to get much harder as
online markets expand and technology evolves.
The firm’s 2018 survey, MarkMonitor
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