Interview: Yihong Ying, IP counsel at Starbucks, on trade mark enforcement in China
Karry Lai talks to Ying about the challenges of managing consumer-generated IP in the digital age and strategies to fight trade mark squatters
Starbucks’ siren logo has undoubtedly become
one of the most recognisable logos in the world. Behind the
scenes, a lot of work goes into creating and maintaining a
brand that provides customers with consistent products and
experiences around the world....
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