In-house counsel reveal challenges of protecting and enforcing designs
Counsel at Red Bull, Nestlé and Ferrero answered questions at MARQUES about when you should file, what to seek protection for and using surveys to protect non-traditional marks. One panellist declared: “3D marks are dead”
Forming an effective intellectual property strategy is a
complex, time-consuming and constantly evolving task –
and that goes double for non-traditional marks. That fact was
illustrated during a panel at this year’s MARQUES
annual conference in Paris called Design Your...
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