InternationalUSRemember you can easily switch between MIP US and MIP International at any time

Hashtag trade marks – #whatyouneedtoknow

Ellie Mertens, New York


Are US hashtag marks registrable, enforceable, or worth it? Ellie Mertens investigates

Brands must become hashtag-savvy because they enable direct engagement with modern consumers on social media. But how can they be IP-savvy, too?

The USPTO recognised hashtags as registrable trade marks in 2013, "only if [the mark] functions as an identifier...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here

Latest Country Updates

Supplements

Most read articles