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Making plans as INTA president

Tish Berard, the new president of the International Trademark Association, discusses the association’s plans for 2018 in an interview with Ellie Mertens

Tish Berard tells Managing IP her main goal as INTA president this year is to implement the recently published 2018-2021 Strategic Plan. Its aims are to:

1) promote the value of trade marks and brands;

2) reinforce consumer trust; and

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