From eco-warriers to greenwashers
Emma Barraclough previews today’s session on brands and the socially concerned consumer
INNOCENT fruit smoothies, AMBI PUR PURESSE air freshener,
NATURES GATE ORGANICS rainwater body lotion: quirky
trademarks to distinguish your products in a crowded
marketplace or highly charged names that risk your company
being accused of greenwashing by overplaying its
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