ASEAN: a trade mark owner’s view
25 July 2016
|
Natalie Rahhal, New York
The ASEAN region presents brands and their corporate counsel with challenges as diverse as the region itself, as Russ Jacobs of Starbucks tells Natalie Rahhal
Russ JacobsThe ASEAN region’s member nations vary widely, particularly in the development of their economies, and the openness of their governments, according to Russ Jacobs, who is director and corporate counsel of intellectual property for Starbucks. The unifying primary challenge,...
Please
log in to read the rest of this article.
New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.
Already registered?
Please make sure you log in to read the rest of the article.
Log in
Join us now
Gain FREE access to up to five free articles when you register now. Join here