ASEAN: a trade mark owner’s view
The ASEAN region presents brands and their corporate counsel with challenges as diverse as the region itself, as Russ Jacobs of Starbucks tells Natalie Rahhal
Russ JacobsThe ASEAN region’s member nations
vary widely, particularly in the development of their
economies, and the openness of their governments, according to
Russ Jacobs, who is director and corporate counsel of
intellectual property for Starbucks. The unifying primary
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